At Buy1GIVE1 (or B1G1 as most people know it now) we’ve got a clear mission — to create a world full of giving. And we do that through providing people with the wonderful process of transaction-based giving — increasingly being called, 'Embedded Generosity' or 'Embedded Giving'.

I find that creating a world full of giving is pretty inspiring. Then I got a note taking it all to another level from my friend (and B1G1 Business client) Tom Minter in the UK. Tom co-founded and co-runs the wonderfully zany and magically brilliant ‘Socks for Happy People ’.

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A few nights ago, I dreamt about Obama making a speech – a very special speech. And I remember now what got me into that dream. Before I went to bed I read a piece that made me say, ‘I wish I’d been game enough to say that’.

The piece I’d read was a post on the Huffington Post from Harvard Professor Clayton M. Christensen with additional input from the folks at New Profit Inc

What really got me was this quote from the Christensen article in the Huffington Post article .

‘Hence, rather than capital flowing to social initiatives that are most effective, much of it goes to failing non-profits with suboptimal impact or whose footprint is limited and will not scale. Retailer John Wannamaker once famously quipped that ‘Half the money I spend on advertising is wasted. The trouble is I don't know which half. This is true in spades for philanthropic spending.’

And in a funny kind of a way, that’s what I was trying to get at in my blog post last week .

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The Australian Business Awards  for 2009 were announced over the weekend.

And at B1G1 we’re thrilled that one of our B1G1 Partners, Affinity Maker , has been honoured with the award in the Innovation category.

We’re not surprised that the judges of this quite prestigious award have honoured Robin Power and his team at Affinity Maker. They’ve done wonderful things for us in B1G1.

Specifically they’ve helped manage and define B1G1’s move into the Corporate marketplace. Until just a few months ago, B1G1’s focus was almost exclusively on the SME (small-t-medium-scale-enterprise)

Sure we love what we do at Buy1GIVE1 (B1G1).

And when we see the results of what we do we get even more passionate about the journey we're on. Importantly, it's a shared journey too - none of what you're about to read could have happened without the businesses in 14 countries around the world who have so enthusiastically emabraced the magic of B1G1 transaction-based giving.

It's a world where every transaction makes a difference every second, every day and in every way.