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 At Buy1GIVE1 (or B1G1 as most people know it now) we’ve got a clear mission — to create a world full of giving. And we do that through providing people with the wonderful process of transaction-based giving — increasingly being called, 'Embedded Generosity' or 'Embedded Giving'.

I find that creating a world full of giving is pretty inspiring. Then I got a note taking it all to another level from my friend (and B1G1 Business client) Tom Minter in the UK. Tom co-founded and co-runs the wonderfully zany and magically brilliant ‘Socks for Happy People ’.


 Call it ‘pushing the envelope’. Or perhaps ‘being on the edge’. Whatever you call it, it’s cool to be identified as a ‘trend’.

And so we feel good that Embedded Generosity – another label for B1G1 transaction-based giving – recently made number 8 on the Trendwatch Top Ten Trends for 2010

It’s not surprising either. All of us have at some level noticed the additional

consciousness around giving back. As I’ve written elsewhere, giving is a HUGE wave – one that is larger than any trend I’ve seen in my business life.


 You know how it is when ideas hit you – it’s kind of like a ‘KAPOW!!!’ moment.

I had one yesterday.

It’s been brewing for a while and like all ‘interesting’ ideas, it’s so simple and obvious you wonder why it took you so long to get it. So here it is:

We need to ban the word ‘CORPORATE’ when we talk about giving.

Let's explore why.

Take for example the oft-heard phrase ‘Corporate Social Responsibility’. It’s used so often we don’t even think of the potential turn-off effect it has.

For example, imagine a conference being held in your city. It has the theme of Corporate Social Responsibility. And imagine too you’re a so-called ‘small-to-medium scale-enterprise’ or SME.


Most weekends I try to get started on at least one book. Some I can start and then get back to over the course of a few weeks. Others I've just got to keep reading.

This weekend I got one in the 'other' category. I'd actually had the book for 4 weeks but hadn’t read the inside flap properly. Had I done that, I would have been writing about the book 4 weeks ago.

The reason? It's brilliant: probably THE best book on Social BUSINESS Entrepreneurship and so-called 'Conscious Capitalism' I’ve yet read.


 Just a few weeks ago, I had the real pleasure of meeting Professor Nicholas Negroponte. He is, of course, most well known for his breakthrough ‘Being Digital’ book, his work at MIT Media Lab and, most recently, his breakthrough One Laptop Per Child (OLPC) initiative.

Negroponte is a truly warm human being. And he has that special professorial wisdom of asking better questions to get breakthrough answers– it’s that process that led him to create OLPC. And how interesting is it that the largest selling machines right now are NetBooks, muscling in on the market created by OLPC.

And although his questions are searching, his statements carry great power too.


 Yesterday I wrote a blog about a dream I had about President Obama. I related how I’d envisage him taking a stand and imploring business to take a stand.

And today I realised that the President had already said essentially what I’d been dreaming about (more on that in a moment).

And then just a few moments ago I downloaded the latest update on the progress we as ‘the world’ are making on the UN Millennium Goals set down and finally agreed upon in 2002. It’s NOT a pretty picture.

In the foreword to the report, UN Secretary General Ban Ki Moon writes: 


Over the weekend I had an email conversation with Vicki Slade, the B1G1 Business Ambassador in Christchurch, New Zealand.

Vicki was what I’d call ‘pumped’ – see what you think based on this initial email from Vicki:

 'I’ve had a brainwave, thinking about what you and Robin were talking about last night.  I was thinking of the McDonalds line “would you like fries with that, Sir?”.  It’s a big joke everywhere.  It’s often (mis)-used in conversation.  But McDonalds, or another restaurant or fast-food chain, could build a whole promotion around “would you like to feed another hungry child with that, Sir?”, and go on to explain that when you buy fries (or whatever) with your order you’re not only feeding yourself you’re also feeding a hungry child in India (or wherever).


A few nights ago, I dreamt about Obama making a speech – a very special speech. And I remember now what got me into that dream. Before I went to bed I read a piece that made me say, ‘I wish I’d been game enough to say that’.

The piece I’d read was a post on the Huffington Post from Harvard Professor Clayton M. Christensen with additional input from the folks at New Profit Inc


What really got me was this quote from the Christensen article in the Huffington Post article .

 Hence, rather than capital flowing to social initiatives that are most effective, much of it goes to failing non-profits with suboptimal impact or whose footprint is limited and will not scale. Retailer John Wannamaker once famously quipped that ‘Half the money I spend on advertising is wasted. The trouble is I don't know which half. This is true in spades for philanthropic spending.

And in a funny kind of a way, that’s what I was trying to get at in my blog post last week .


Just yesterday I wrote a piece for the July issue of the B1G1 newsletter.

I called it ‘Yikes: the giving is disappearing’. And it told the story of how, like the honeybee vanishing, giving is going down worldwide (with the exception of parts of the Asian region).

Yet something else is going up – yes, you guessed it – the number of charities is booming! Last year alone the IRS in the US registered 1000 new charities per week!


  One lovely things about being involved with B1G1 is that people 'get' it. And that usually happens in a heartbeat.

That's particularly true when people meet the founder of B1G1, Masami Sato.And last week, lots of people in Malaysia had the opportunity to do that.

Masami was on a sponsored visit to the capital, Kuala Lumpur as part of a tour to promote not just B1G1 but the upcoming 'Live and Inspire' tour she's headlining with Dr. Patch Adams.

Masami made the newspapers and the air waves as well as appearances at Live and Inspire sponsors Starbucks and MPH Bookstores. Here


 The Australian Business Awards  for 2009 were announced over the weekend.

And at B1G1 we’re thrilled that one of our B1G1 Partners, Affinity Maker , has been honoured with the award in the Innovation category.

We’re not surprised that the judges of this quite prestigious award have honoured Robin Power and his team at Affinity Maker. They’ve done wonderful things for us in B1G1.

Specifically they’ve helped manage and define B1G1’s move into the Corporate marketplace. Until just a few months ago, B1G1’s focus was almost exclusively on the SME (small-t-medium-scale-enterprise)


Several times a week it seems we have the question asked, “so when we give, what do we get?’

The question is rarely asked precisely that way. More often than not it comes out like this: ‘so when I give through B1G1 , does it impact my sales; do more people buy from me?’

And perhaps not surprisingly with my marketing background I sometimes want to scream ‘of course!’ I’m eager to tell people about the impact giving has in all sorts of ways. I want to quote the stories of B1G1 businesses. I want to talk about how giving develops much more ‘connection’. And I know the Duke University study backwards (the study that showed as much as a 74% ‘uptick’ in the sales of products directly linked through transaction-based giving).


Sure we love what we do at Buy1GIVE1 (B1G1).

And when we see the results of what we do we get even more passionate about the journey we're on. Importantly, it's a shared journey too - none of what you're about to read could have happened without the businesses in 14 countries around the world who have so enthusiastically emabraced the magic of B1G1 transaction-based giving.

It's a world where every transaction makes a difference every second, every day and in every way.


 The small hotel operator in New Zealand called me just to say, ‘Oh my Goodness, it really works. We just had two people book in who’d seen the B1G1 logo on our ad.”

It’s great, of course. But not ‘validated’ in the strictest sense of the word just like all the feedback we get on B1G giving. From the Education Centre that tells us bookings are up 60 per cent in 4 months to the Weight Loss Solution that refers to being overwhelmed by the media coverage she’s got since she became a B1G1 Business.


 paulJust on my way home from a friend’s christening (well, their new baby’s  christening). And on the car radio I heard an interview with the President of Microsoft Africa, Dr Cheick Modibo Diarra .

At one point the interviewer asked about Microsoft’s pricing and image in Africa particularly in view of some of the ‘challenges’ the company has faced in terms of anti-trust legislation.

Dr. Diarra told how Microsoft’s pricing included ‘everything’ as compared with all the free stuff out there. And in relation to the image question he said, “How many people know about the good we do? How


If you're like me, every so often you go back through your files to review the 'standout' things.

Hopefully each one has resonance in one way or another. But one in particular from my friend Tim Wade  in Singapore stood out for me. 

Tim is a great writer, speaker and ALWAYS can be relied upon to bring insights. In his note, Tim reflected on what has been an amazing year for him. And then he said this:

Then there was the financial crisis. In truth, it's not really that big a deal. With 80% of the people in the world living below $10 a day and 50% living on less


Paul Dunn

In a radio interview a few weeks ago, the host told me how he’d actually cross to the other side of the road if he saw a charity group ahead of him ‘rattling a tin under everyone’s nose’.

And a senior executive in a major corporation told me how the way the giving worked in their company was essentially like this: ‘we figure out what the profit is and then we decide how much of that we can give away – taking into account tax breaks of course’.


09 May, 2009

Socks For Happy People

 OK, I know that sounds like a weird title. But read on!

I don’t know about you, but I LOVE ideas and products that make me laugh. And when those ideas also have a great ‘give back’, it’s even better. And here at B1G1 it takes our tag-line, 'sharing the joy of giving, every second, every day and in every way', up a notch as well.

I was reminded today of some material a new B1G1 Business Member sent us. It scores high on the laughing index and it scores hugely on the give back index as well. And to top it all off, the business, run by Tom Minter in the UK has a seriously great name.

It’s called Socks for Happy People.


 Last week, our very good and highly talented friend Carl Bates held the first Sirdar Extreme Business Summit in South Africa. 60 delegates from start-ups, small business and established enterprises were all able to benefit from Carls’s crystal clear awareness of what business really needs to do to achieve extreme business success.

And importantly, since Sirdar is a B1G1 Business , all of those delegates got to give back, automatically and big time. Thanks to the power of B1G1 transaction-based giving, just by being there, every delegate was able to feed a child for two and a half


February 27, 2009

Interesting day today. A major international philanthropic NewsWire (Triple Pundit) picked up the Buy1GIVE1 'story' and circulated it worldwide in the form of a conversation between the editor and me as B1G1 Chairman.

If you'd like to go to the Triple Pundit site to view it, just click here. Or, if you'd like to save a click, we've reproduced the text of the article for you right here. Hope you like it. Come join us.


12 Jan, 2009

BOGO

BOGO

- A new way to look at the world of giving

Definitions of words can often change quite quickly these days. In the distant past the meaning of words was often set in stone. Today the meaning can change in a blink. With new faster ways to communicate with wider and more culturally, socially and educationally diverse audiences – words are put back on the anvil of evolution and reformed into something new and more meaningful to reflect life and living today.

There is a growing global movement where consumers are asking businesses to take care of the things that they care about.


Giving Buy One Give OneSometimes, we may feel that our individual and everyday activities don’t make much of a difference.

But what if they did? What if people around the world set up their businesses so that every single transaction made a positive difference? What a world that would be; and that is actually the world of Buy One Give One. And it’s now becoming a global movement.

This transaction-based giving movement is now inspiring and transforming our world. It is a new and immediately effective form of philanthropy, serving the worlds poor with practical gifts from every sale.

Several


Like you, I’ve received so many wonderful Christmas messages this year.

And each one has resonance in one way or another. But one in particular from my friend Tim Wade stood out for me.

Tim is a great writer, speaker and ALWAYS can be relied upon to bring insights. In his note, Tim reflected on what has been an amazing year for him. And then he said this:

Then there was the financial crisis. In truth, it's not really that

big a deal. With 80% of the people in the world living below $10

a day and 50% living on less than $2.50 a day1,

the crisis has only really


Yesterday I had the pleasure of meeting Dee Allan.

She’s the MD of 3C Synergy, a recruitment company specialising in the construction industry. She gave me a new distinction around pledging versus actually giving. Let’s check it out and see what you think.

Dee ‘found’ Buy1GIVE1 quite by chance on the Internet a year ago. At the time, she was planning to move her company from the UK to Singapore and she knew that might be risky – she knew, as she puts it – that she’d have some lean months and some spectacular months too.

Dee is what we might call a ‘natural’ giver – she really does get


Paul Dunn from Buy1GIVE1 got rated as the number 1 presenter at the recent CSR forum in Singapore. Business people around the world came to this recent conference to explore the latest CSR topics.

Paul Dunnat CSR conference in Singapore

He was also interviewed by a reporter (Alicia Wong) from 'Today' newspaper after his presentation.

Read the article here .

Buy1GIVE1 transaction-based giving is now being recognised as one effective way to create more synergy and energy in organisations.


When it comes to life and business there are countless ways that we can do things. In business there are methodologies for everything from improving staff performance to increasing the bottom line results.

One thing that I have noticed in life is that if I observe I learn! Most of what I have learnt in my own life has been free because I've simply observed. One day I was on Sentosa beach in Singapore and I learnt one of the most valuable lessons in my whole life simply by observing.

I was enjoying a great day out with my two children, Myra and Kai. Children as they do, show us so much. Today


Bees are all giving by nature. They give naturally to maintain the world of abundance. But each bee actually takes different role in maintaining the colony as well as the flower garden. So, I thought human beings are the same. We are all naturally giving and caring. But we tend to express our giving in different ways. So, here it is a 'giving bee' chart where you can find your bee type. Watch out for the following bee analysis! The more you share your value as a givine bee, the more we can do together make a difference.

What is your givn-bee type?

 

Bee type analysis

1. Change-making bee: A

15 Dec, 2008

Giving holiday

The Christmas season is coming.

Everyone is thinking of the Christmas holiday.

So, what do we have in mind for the Christmas holiday?

At Buy1GIVE1, we have suggested an interesting project as a part of our team privileges. We can all choose to take a few days 'giving' holiday. Normally employment benefits focus on how much you get paid or how many day holiday you are getting. And whether you get 3 more days or less would not make a massive impact to your feeling about your work, would it?

We had a meeting about this holiday this week. Everyone is actively participating in this and thinking


New findings from this year's goodpurpose(TM) global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes.

These findings, part of the second annual goodpurpose(TM) study, convey the eye-opening yet encouraging news that recent economic events have not had a negative impact on consumers' contributions to good causes. Despite the downturn, across the globe


Socks for happy people doing Buy One Give One in the UK

You just have to check these guys blog out. They will soon have full online information available about how to buy their socks through the internet. They are surely the coolest sock company in the world! Each pair of socks sold supports a child in Mongolia to receive a free pair, protecting their toes from the desperate winter temperatures.

Check out the Socks for Happy People blog


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