At Buy1GIVE1 (or B1G1 as most people know it now) we’ve got a clear
mission — to create a world full of giving. And we do that through
providing people with the wonderful process of transaction-based giving
— increasingly being called, 'Embedded Generosity' or 'Embedded Giving'.
I find that creating a world full of giving is pretty inspiring. Then I got a note taking it all to another level from my friend (and B1G1 Business client) Tom Minter in the UK. Tom co-founded and co-runs the wonderfully zany and magically brilliant ‘Socks for Happy People ’.