Last Thursday I took a flight on AirAsia from Kuala Lumpur to Singapore. And when I fly, I like to read what the Chief Executive is saying in the in-flight magazine.

You can tell so much about the company from the CEO’s articles. Read the QANTAS one and it always strikes me as ‘stuffy’. Read the VirginBlue one from CEO Brett Godfrey and it’s ALWAYS upbeat, always focussed on the customer

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