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Over the last four weeks, there was no blog entry on this site.

Did B1G1 team loose the energy and momentum? - Absolutely NOT!

We were touring in Australia and New Zealand covering 7 cities in total. And our main blogger and social media writer Paul Dunn was the centre of all these events this time.

Paul's fun, engaging, inspiring and insightful talk, "WOW - Standing out in 2010" created great energy and interest toward B1G1 in every city we visited. Some of the events attracted so many more people than we expected that we did not even have enough seats (RYDGES in Auckland for example ran out of all spare chairs and we had to 'steal' more from the restaurants!).  Many people were standing at the back of the room enjoying every moment of the evening until the very end. 

If you are one of them who missed the opportunity to be there, make sure to watch out for the next round because we had so many people saying that the event was full of amazing values that they could not believe it was free (thanks to the generous sponsors for each of the event) and some people even came from other cities driving hours to get there. 


 At Buy1GIVE1 (or B1G1 as most people know it now) we’ve got a clear mission — to create a world full of giving. And we do that through providing people with the wonderful process of transaction-based giving — increasingly being called, 'Embedded Generosity' or 'Embedded Giving'.

I find that creating a world full of giving is pretty inspiring. Then I got a note taking it all to another level from my friend (and B1G1 Business client) Tom Minter in the UK. Tom co-founded and co-runs the wonderfully zany and magically brilliant ‘Socks for Happy People ’.


 You know how it is when ideas hit you – it’s kind of like a ‘KAPOW!!!’ moment.

I had one yesterday.

It’s been brewing for a while and like all ‘interesting’ ideas, it’s so simple and obvious you wonder why it took you so long to get it. So here it is:

We need to ban the word ‘CORPORATE’ when we talk about giving.

Let's explore why.

Take for example the oft-heard phrase ‘Corporate Social Responsibility’. It’s used so often we don’t even think of the potential turn-off effect it has.

For example, imagine a conference being held in your city. It has the theme of Corporate Social Responsibility. And imagine too you’re a so-called ‘small-to-medium scale-enterprise’ or SME.


Disclosure: I’m not what you'd call a keen student of the Bible. But after a recent trip to New Zealand, I believe I can imagine how the man felt who actually did pick up his bed and walk.

That’s because I was ‘operated on’ (as you’ll soon discover, that’s COMPLETELY the wrong term) by new B1G1 Business owner, Master Applied Kinesiologist, Doctor of Chiropractic and author of  ‘Live now - Die later’, Patterson Stark .

I’d met Patterson the night before with my dear friends Martin and Sarah Jimmink. They’d held the equivalent of a B1G1 Seminar in their home in Christchurch, New Zealand.

And after the program, Patterson and his Partner, Gayel Marquet, not only decided to become a B1G1 Business linking their Alkaline Water with giving kids access to water in Africa, they stayed for hours talking about water, about B1G1 and about Patterson’s views on health.

Twenty years ago, Patterson was told he had 2 weeks to live.


Most weekends I try to get started on at least one book. Some I can start and then get back to over the course of a few weeks. Others I've just got to keep reading.

This weekend I got one in the 'other' category. I'd actually had the book for 4 weeks but hadn’t read the inside flap properly. Had I done that, I would have been writing about the book 4 weeks ago.

The reason? It's brilliant: probably THE best book on Social BUSINESS Entrepreneurship and so-called 'Conscious Capitalism' I’ve yet read.


Every day I’m in the gym early in the morning. And I find it tough whether it’s 25 minutes at level 6 on the stepper or 40 minutes on the treadmill at a 15 incline. Then there’s the ‘core’ exercises afterwards. Sweaty. Puffing. And tough.

But I’m fortunate to share the gym with Buy1GIVE1 (B1G1) founder Masami Sato. Yesterday she asked me to take a look at my face.

‘Is it hurting?’ she said.

‘Your face looks like it’s in pain and it always does even when you start exercising. Why not try smiling and see what happens,’ she said.

We’ll get back to that in a moment.

Because after the gym yesterday I caught up with some reading. In the Chronicle of Philanthropy I learnt of a survey that ‘verified’ that sad photos of kids in fund-raising campaigns raise more money from donors that happy faces. I find that probably true but sad if you know what I mean.

 


This really has been my week for ‘G’ words – words like ‘geek’, ‘gift’, ‘gratitude’ and my current favourite g-word, ‘goat’.

Until Tuesday this week, whenever I used to talk around the world about ‘WOW’ things, I’d always begin the discussion by talking about the iPhone. It is, to me at least, just so cool. People even think of me these days as something of a geek because of my fascination with technology.

And when in the seminars I actually show a video of me using just a few basic things on my iPhone, people do go ‘WOW’ and they do go out and by iPhones. (Yes, I’ve often thought that our live programs should all be sponsored by Apple.)

But on Tuesday, all of that changed.


jacksim.pngIt's really interesting how things come into your life in groups isn't it. You know what I mean - this happens and then some related thing happens and we go 'what a coincidence' or 'dah dah dah dah' in that scary movie tone of voice.

Well, today that sequence happened to me. Just 24 hours agoI got to meet with the wonderful Jack Sim. Jack is the founder of the WTO - no, not the World Trade Organisation but the World TOILET Organisation .

  Jack is amazing - his life is toilets (or more correctly the lack of them and the impact that has on our world). Typically he's doing media


paul-dunn-whitebackground.pngHere I am on Flight SQ 245 out of Singapore to Brisbane, Australia.

And in meeting after meeting last week in Singapore I really started toget how wonderfully important this 4-word phrase ‘ Less communication –more connection’ really is.

One is about presence – the other is not.

Right now I’m experiencing the presence piece on the Singapore Airlines flight. Singapore Airlines is absolutely my favourite airline. They get ‘connecting’. From the simple use of my name at every possible point to the simple and gracious way they seem to give. This is not a job – it’s an opportunity


Several times a week it seems we have the question asked, “so when we give, what do we get?’

The question is rarely asked precisely that way. More often than not it comes out like this: ‘so when I give through B1G1 , does it impact my sales; do more people buy from me?’

And perhaps not surprisingly with my marketing background I sometimes want to scream ‘of course!’ I’m eager to tell people about the impact giving has in all sorts of ways. I want to quote the stories of B1G1 businesses. I want to talk about how giving develops much more ‘connection’. And I know the Duke University study backwards (the study that showed as much as a 74% ‘uptick’ in the sales of products directly linked through transaction-based giving).


Sure we love what we do at Buy1GIVE1 (B1G1).

And when we see the results of what we do we get even more passionate about the journey we're on. Importantly, it's a shared journey too - none of what you're about to read could have happened without the businesses in 14 countries around the world who have so enthusiastically emabraced the magic of B1G1 transaction-based giving.

It's a world where every transaction makes a difference every second, every day and in every way.


 The small hotel operator in New Zealand called me just to say, ‘Oh my Goodness, it really works. We just had two people book in who’d seen the B1G1 logo on our ad.”

It’s great, of course. But not ‘validated’ in the strictest sense of the word just like all the feedback we get on B1G giving. From the Education Centre that tells us bookings are up 60 per cent in 4 months to the Weight Loss Solution that refers to being overwhelmed by the media coverage she’s got since she became a B1G1 Business.


 paulJust on my way home from a friend’s christening (well, their new baby’s  christening). And on the car radio I heard an interview with the President of Microsoft Africa, Dr Cheick Modibo Diarra .

At one point the interviewer asked about Microsoft’s pricing and image in Africa particularly in view of some of the ‘challenges’ the company has faced in terms of anti-trust legislation.

Dr. Diarra told how Microsoft’s pricing included ‘everything’ as compared with all the free stuff out there. And in relation to the image question he said, “How many people know about the good we do? How


Paul Dunn

In a radio interview a few weeks ago, the host told me how he’d actually cross to the other side of the road if he saw a charity group ahead of him ‘rattling a tin under everyone’s nose’.

And a senior executive in a major corporation told me how the way the giving worked in their company was essentially like this: ‘we figure out what the profit is and then we decide how much of that we can give away – taking into account tax breaks of course’.


 Last week, our very good and highly talented friend Carl Bates held the first Sirdar Extreme Business Summit in South Africa. 60 delegates from start-ups, small business and established enterprises were all able to benefit from Carls’s crystal clear awareness of what business really needs to do to achieve extreme business success.

And importantly, since Sirdar is a B1G1 Business , all of those delegates got to give back, automatically and big time. Thanks to the power of B1G1 transaction-based giving, just by being there, every delegate was able to feed a child for two and a half


New Study Reveals Why B1G1 Really Works

An October 2008 Study at the Cone/Duke University in the USA carried this title :

 

Consumer Behavior Study Confirms CAUSE RELATED MARKETING CAN Exponentially Increase Sales

The phrase 'exponentially increase sales' is rarely used in research reports. It points to the impact B1G1 transaction-based giving can have. Whilst the study was done in America, empirical evidence in other markets (and other global studies) confirm the trends noted in this particular research.

The study validates for the first time that transaction-based giving can significantly drive actual consumer choice.


February 27, 2009

Interesting day today. A major international philanthropic NewsWire (Triple Pundit) picked up the Buy1GIVE1 'story' and circulated it worldwide in the form of a conversation between the editor and me as B1G1 Chairman.

If you'd like to go to the Triple Pundit site to view it, just click here. Or, if you'd like to save a click, we've reproduced the text of the article for you right here. Hope you like it. Come join us.


22 Jan, 2009

Cause marketing

cause related marketing - cause marketingCause marketing - The need for a cause


We are in an era where consumer power is real power. The media a few years ago could whip up a storm in a teacup at any time, but now with REAL connection from friend-to-friend, traditional media is becoming the second cousin to creating change.

Reading a newspaper article about a company being ‘naughty’ is one thing, but when you have several friends texting, emailing, Twittering and Skyping you about an issue, you listen and often follow.

With the advent of close-nit social networks, large companies can receive a massive onslaught of bad


What is CSR or Corporate Social Responsibility?

CSR was a buzzword created in the early 1970's although it was seldom abbreviated back then.

Corporate social responsibility (CSR, also called corporate citizenship , corporate responsibility, responsible business and sometimes corporate social opportunity) is a concept whereby a business organisation considers the wider social and environmental effects that it has as a trading entity outside of its direct trading environment. For example, a mining company destroys the natural landscape when mining so part of its social responsibility


Giving Buy One Give OneSometimes, we may feel that our individual and everyday activities don’t make much of a difference.

But what if they did? What if people around the world set up their businesses so that every single transaction made a positive difference? What a world that would be; and that is actually the world of Buy One Give One. And it’s now becoming a global movement.

This transaction-based giving movement is now inspiring and transforming our world. It is a new and immediately effective form of philanthropy, serving the worlds poor with practical gifts from every sale.

Several


Paul Dunn from Buy1GIVE1 got rated as the number 1 presenter at the recent CSR forum in Singapore. Business people around the world came to this recent conference to explore the latest CSR topics.

Paul Dunnat CSR conference in Singapore

He was also interviewed by a reporter (Alicia Wong) from 'Today' newspaper after his presentation.

Read the article here .

Buy1GIVE1 transaction-based giving is now being recognised as one effective way to create more synergy and energy in organisations.


 Although it's small, the impact is huge. Buy1GIVE1 has released a short film that expresses the depth of the message this giving movement carries.

What Are We Looking For?

If you know 'The Law of Attraction', you already know that the key to living the life we want is all about feeling good. But there is something we could miss if our focus is only about visualising and believing in the life we want to lead.

The new movie released from Buy1GIVE1 shows the simple resonance of giving. We will become ever more aware why giving is a crucial part of our lives -- something we are meant to do naturally


TODAY newspaper interviews Paul DunnPaul Dunn was interviewed by Alicia Wong from TODAY newspaper in Singapore after he spoke at the Asian CSR Forum about Buy1GIVE1.

On the 14th December they printed a full page article about Buy1GIVE1 and the Buy One Give One transaction-based giving movement.

To read the full article go to the Media Spotlight


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