Like many, I have what some describe as a love/hate relationship with Microsoft. Sometimes I think ‘WOW, that’s cool’. Other times I think “Oh boy, that didn’t work out so well” (And yes, Vista fits in that last category which I why I’m now such a passionate Mac user!)

In any event, I saw something recently in the ‘cool’ category. In fact, more than just ‘cool’, this was almost exactly Buy1GIVE1

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Why do we always talk about ‘sharing the joy of giving’? Isn’t B1G1 a new form of 'effective giving' program? Isn’t it about raising the profile of the company and creating socially responsible image while making sure the money we donate is effectively used? What is it to do with joy?

Well, these are actually some of the end results that our giving and sharing can lead us to. These just happen.

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Last Thursday I took a flight on AirAsia from Kuala Lumpur to Singapore. And when I fly, I like to read what the Chief Executive is saying in the in-flight magazine.

You can tell so much about the company from the CEO’s articles. Read the QANTAS one and it always strikes me as ‘stuffy’. Read the VirginBlue one from CEO Brett Godfrey and it’s ALWAYS upbeat, always focussed on the customer

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