The heart of Buy1GIVE1 is simple.

It is all about sharing the joy of giving with everyone (every one) in the world.

And that is also about acknowledging that we are all one. The moment we perceive we are superior to others, we’re creating the sense of inferiority too. The moment we give money to a begging person thinking they are poor, it may create more issues and dependency.

It is not actually just about giving to others which makes the heart of Buy1GIVE1 special. Giving is for ourselves. Giving is a natural part of who we are.

Please watch the short video where Masami Sato (founder of Buy1GIVE1) accidentally shared the essence of Buy1GIVE1 in her interaction with a shoe-cleaner in India. Please pass it on to others to keep our journey together even more connected, inspiring and rewarding.

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