Mother of two Melissa Clark-Reynolds is creating minimonos, a values-based virtual world, so that our children have a place of their own on the Internet – a place that allows them to explore and develop without the constant pressure to buy stuff. minimonos is a compelling world that captures the imagination of children and a world that encourages sustainable behaviour just by its essence. Melissa puts it this way: "We've told kids, 'it's your world, it's yours to take care of. You can keep the water clean. You can make it a beautiful place to live."

Keeping the water clean is profoundly important to Melissa; she realised the need for minimonos when she was snorkelling. While encouraging her daughter Grace to overcome her fear of putting her face underwater so she could see turtles, Melissa wondered how much longer those turtles could with stand ocean temperature changes. She became terrified by the thought that one day Grace would have to tell her children, "There used to be turtles."

Minimonos aims to ensure that there always will be turtles by empowering children: to understand that everything is interconnected, to realise the importance of their own actions and to make positive changes in the real world.Melissa believes Buy1GIVE1 transaction-based giving provides the direct connection between virtual and real action due to its well-matched causes. Melissa matched Bird India's efforts to provide Indian schoolchildren with uncontaminated water. It's perfectly aligned with minimonos' core purpose of making the world a better place for children.

Buy1GIVE1 has allowed us to share the joy of meaningful giving with our clients. We can now say to them, ‘By becoming a member of minimonos, you’ve provided clean water to children in India.’ They are the ones making the difference."

Visit minimonos today and explore the joy of giving world! www.minimonos.com

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