B1G1/BOGO (Buy One Give One) matches businesses with charity causes right around the globe so that every single business sale makes a significant difference somehow, somewhere, every second, every day. Yet it also does much more than that. It injects a potent marketing 'engine' growing and developing your own attractiveness.

Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."

All who hear about BOGO just gets it in a heart beat. It's an unique idea that totally resonates and makes sense. And it's an idea whose time has come.

You can step up to make a huge difference and play a part, not just in leaving a legacy, but also in transforming our world. It may well be the very best business and personal choice you've ever made or could make. At the end you will leave a legacy. The only question is : will it be one of consumption or one of choice?

Bill Gates of Microsoft has become central to this paradigm shift, calling for 'Creative Capitalism' in response to the vital question, he shares in the TIME Magazine:

"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"

Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from having gratitude for whatever we have in our lives.

Just remember - you don't 'get' giving till you get giving.

Convert your CSR business model from <a href="http://www.buy1-give1free.com">Corporate Social Responsibility to Customer Social Responsibility using Buy1GIVE1 (Buy1-Give1) transactional giving</a>. Visit Buy1GIVE1 today to become a member.

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