Within B1G1, the list of ‘giving action matches’ is almost endless with nearly 700 projects currently online for you to select. And you can even change every month - that’s how powerful and flexible the B1G1 giving ‘engine’ is.
And because it’s B1G1 transaction-based giving, there’s no ‘pledging’ of funds. Instead your giving perfectly matches your business cycle. For example, if you have months when your business is naturally slower, your giving automatically slows too. And when the business is booming, your giving grows as well. All totally under your control.
Giving that simply ‘connects’
B1G1 is fundamentally about this: connecting. And when you’re adding B1G1 into your business mix that is precisely what you’re doing – connecting even more.
With B1G1, you’re involving and connecting ever more deeply with your customers, your team (and indeed, with yourself). It’s more connection in every way.
You’ve gone from saying something like ‘we donate $x to XYZ Charity’ to being able to say “Every time you buy this, this happens”; or example, “every time you have a cup of coffee with us, a child gets access to water.”
You’re now sharing the joy of giving so much more effectively. And B1G1 is spreading the news about you too.
And the B1G1 giving ‘engine’ makes it so simple
Let’s say the product or service you selected to ‘make’ B1G1 was a ‘widget’. And let’s say you sell that ‘widget’ for $70 and that you were going to give 20 cents per sale and that that matched beautifully to a cause. (For example, “every time you buy our Widget, you feed one person for a day.”)
Then at the end of the month, the B1G1 system simply asks you: ‘How many Widgets did you sell?’ And let’s say you say, ‘100’. Then the B1G1 system calculates 100*0.20 = $20. And then you click a button AND 100% of that $20 goes direct to your cause. There’s no ‘clipping the ticket’, no administration fees added on.
And that process repeats each month (or at a frequency that suits you best).
Making a real difference
B1G1 Businesses are now in 14 countries around the world. And they’re contributing to more than 600 projects in 22 countries through the magic of Buy1GIVE1 transaction-based giving.
The results are inspiring. For example, through to September 2009 there were a total of 130,621 giving transactions. And as a result:
17,192 children got to go to school
19,135 meals are given to kids in orphanages and slums
70,000 people got access to clean water
15 homeless people received permanent homes
4320 days accommodation given to blind people in Malaysia
4,258 healing sessions given to young girls rescued from the sex trade
and much more
The important thing here is that the Business Members of this global giving community make that happen. Through B1G1 transaction-based giving, they chose their causes to give to. And they connected much more deeply with themselves and with their customers.
Businesses grow. Contributions grow. The Worthy Causes your business choose to support get an increased flow of funds, quickly, efficiently, securely and above all, consistently.
Connecting Deeper - what it means for you and your business
Businesses that become B1G1 ‘get’ the fundamental point of connecting deeper with who we are. They proudly display the B1G1 logo on all of their marketing materials. And they spread the word and encourage others to give and help create a world full of giving.
B1G1 shares their stories so that those stories go worldwide through the B1G1 newsletters, through the press articles in newspapers and magazines around the world, through the electronic media stories on radio and tv, through the many videos on You Tube, through the blogs and tweets (on Twitter). And of course, through the special listings on the B1G1 site.
And B1G1 Businesses tell us that they do indeed connect deeper with their customers and their teams. And yes, that can and does result in increased business activity in all sorts of ways. From the motel owner who loves sharing the story about the people who booked in “just because they saw the B1G1 logo on an ad” to the health equipment supplier who talks enthusiastically about “the 30% increase in conversions since the B1G1 logo went on the site.”
Then there are the research studies like the late 2008 Duke University study that some people refer to as a breakthrough study since it used real money as opposed to simply ‘opinions’. The study showed really significant uptakes (surprisingly as much as 74%) in products that are very specifically linked to giving.
Or there’s the mid-2009 study by Waggener Edstrom showing 53% of consumers were more likely to purchase goods and services from companies that clearly demonstrated their commitments to giving back.
It’s important to know, though, that at B1G1 we’re not about giving that is tied to short-term wins. This is for the long-term; sustainably making a difference by creating a great tool, systems and processes for business to give effectively and efficiently and promoting them locally and worldwide.
So become a B1G1 Business because you ‘get’ the giving. Become a B1G1 Business because you’ve found right here a superb way to connect, a superb way to make a statement, a wonderful way to make your giving simple, consistent, sustainable and impactful as well as one that you totally control.
Bottom line: become a B1G1 Business because you ‘get’ the deeper purpose that comes from being a part of B1G1 and because it helps you make a difference – perhaps even a bigger difference. Come share the joy of that — every second, every day and in every way.
Taking a stand as well
Businesses that are already a part of Buy1GIVE1 recognize that this giving isn't just a nice thing to do – it’s giving that has real impact in a number of ways. Within B1G1, you always know the direct impact on your selected cause.
But it’s actually even more than that – as part of B1G1 you’re standing up collectively to acknowledge and promote the fact that business can and does make a huge and positive difference in people’s lives.
It’s not giving that is ‘bolted on’ as an afterthought; it’s giving that’s embedded into the company. And it changes everything – the relationship and motivation of team members through to the connection that customers feel when they deal with you.
*Find out if you qualify as an SME business to be a B1G1 Business
Whilst businesses who join the B1G1 movement are of different shapes and sizes, as an SME with less than 15 people on your team and/or an annual revenue of less than $5 Million, you may apply to be a part of B1G1 for the special low rate of just US$395. And that includes some great and valuable things for you:
Use of the B1G1 giving ‘engine’ to refine and match your giving
Free listing on the B1G1 site showing much more than just who you are!
3-monthly reports mailed directly to you on your giving (your B1G1 Giving Report) so you can see the impact and detail of your giving
Free membership of the B1G1 Global Village for you to blog, share and connect with members of this giving movement
On-going marketing around the world about your business ‘story’
Links back to your site from the B1G1 sites
Use of the B1G1 marketing logos on your packaging, website, business cards and marketing collateral to convey your giving and your commitment to giving back
[Larger non-SME businesses and franchise-owners join Buy1GIVE1 under a different pricing structure as B1G1 Sponsors and Corporate Members. To find out more about that structure,
simply click here and let us know more about the specifics of your business.]
Again, it's so easy for you get started.
Just apply for your B1G1 Business Membership by clicking 'Join us' button. When you do that, we’ll send you a package of ‘goodies’ that also show you how to maximize the impact of your giving, how to use your B1G1 logos, how to pick your Worthy Cause project, how to connect more deeply and much, much more.
We hope you’ve got a sense of the difference B1G1 helps you make.
If that is indeed the case, then all of us here at B1G1 are looking forward to connecting with you, to welcoming you to the cause and to helping us all make an even bigger difference together. As ONE.
B1G1 is fundamentally about this: connecting. And when you’re adding B1G1 into your business mix that is precisely what you’re doing – connecting even more.
Let’s say the product or service you selected to ‘make’ B1G1 was a ‘widget’. And let’s say you sell that ‘widget’ for $70 and that you were going to give 20 cents per sale and that that matched beautifully to a cause. (For example, “every time you buy our Widget, you feed one person for a day.”)
And yes, that can and does result in increased business activity in all sorts of ways. From the motel owner who loves sharing the story about the people who booked in “just because they saw the B1G1 logo on an ad” to the health equipment supplier who talks enthusiastically about “the 30% increase in conversions since the B1G1 logo went on the site.”
It’s important to know, though, that at B1G1 we’re not about giving that is tied to short-term wins. This is for the long-term; sustainably making a difference by creating a great tool, systems and processes for business to give effectively and efficiently and promoting them locally and worldwide.
Businesses that are already a part of Buy1GIVE1 recognize that this giving isn't just a nice thing to do – it’s giving that has real impact in a number of ways. Within B1G1, you always know the direct impact on your selected cause. 
Whilst businesses who join the B1G1 movement are of different shapes and sizes, as an SME with less than 15 people on your team and/or an annual revenue of less than $5 Million, you may apply to be a part of B1G1 for the special low rate of just US$395. And that includes some great and valuable things for you:
