Cause marketing - The need for a cause

We are in an era where consumer power is real power. The media a few years ago could whip up a storm in a teacup at any time, but now with REAL connection from friend-to-friend, traditional media is becoming the second cousin to creating change.

Reading a newspaper article about a company being ‘naughty’ is one thing, but when you have several friends texting, emailing, Twittering and Skyping you about an issue, you listen and often follow.

With the advent of close-nit social networks, large companies can receive a massive onslaught of bad

BOGO

- A new way to look at the world of giving

Definitions of words can often change quite quickly these days. In the distant past the meaning of words was often set in stone. Today the meaning can change in a blink. With new faster ways to communicate with wider and more culturally, socially and educationally diverse audiences – words are put back on the anvil of evolution and reformed into something new and more meaningful to reflect life and living today.

There is a growing global movement where consumers are asking businesses to take care of the things that they care about.

Well it has taken us a little while to get organised so you can get all our latest news right into your inbox at the click of a button but here it is.

 We have created two new feeds at the moment. The fist is JUST for our blog entries. The second is a full site feed that includes all our blog entries, media articles, special stories etc.

Blog : http://feeds.feedburner.com/Buy1GIVE1-Blog

Main Site : http://feeds.feedburner.com/Buy1GIVE1-Site

Save yourself time and energy and get a giving feed of pure inspiration into your inbox

Customer Social Responsibility supersedes Corporate Social Responsibility

Just before Christmas Paul Dunn, one of the co-founders of Buy1GIVE1™, was interviewed by Alicia Wong from the Singapore TODAY newspaper after he spoke at the Asian Forum on Corporate Social Responsibility (AFCSR) in November 2008. Paul Dunn was not only rated one of the best speakers by participants he also introduced a new catch phrase to the world of CSR.

You can see the flurry of blogs entries from Google that sprung up from the one article in TODAY within a few days of posting. If you Google on

I was browsing the web today and came accross a posting about TOMS Shoes and the Buy One Give One concept on Seth Godin's blog.

If you don't know who Seth Godin is then go read his books - he is a 'magician' in the marketing field - his distinction in blunt terms is : if you are not different you are dead in the water. He is the auther of a number of super selling books like 'Purple Cow', which was the first book I read of his two and a half years ago.

Seth says this about TOMS shoes:

I like several things about this approach. The simplicity of the offer, first of all. If

Hannaford survey: People will sacrifice to help needy

Article Date: Tuesday, December 23, 2008

SCARBOROUGH, Maine — A recent survey conducted by Hannaford Supermarkets shows that 71 percent of adults in the Northeast would give up buying two cups of coffee so they could donate $10 to charity.

This holiday season, Hannaford is urging people to donate that money to the Hannaford Helps Fight Hunger campaign, where a $10 Fund-a-Feast purchase will provide a box of food essentials to a local food pantry.

According to the survey, people in the Northeast are willing to give up some

What is CSR or Corporate Social Responsibility?

CSR was a buzzword created in the early 1970's although it was seldom abbreviated back then.

Corporate social responsibility (CSR, also called corporate citizenship , corporate responsibility, responsible business and sometimes corporate social opportunity) is a concept whereby a business organisation considers the wider social and environmental effects that it has as a trading entity outside of its direct trading environment. For example, a mining company destroys the natural landscape when mining so part of its social responsibility

Congratulations Earth Star Publishing

Alan Hewitt's business Earth Star Publishing (www.earthstar.com.au ) has just celebrated 12 months of membership with Buy1GIVE1 and become our first Certified Business Member having contributed continuously for 12 months.  

Paul Dunn awarded Alan this prestigious certified membership status in Perth last month at the world premier event of the ONE movie launch with over 500 people attending.

Earth Star publishing is a unique and very successful Internet based business that sells a special a unique patented meditation system called

Charity ratings have become a fickle thing with highly rated charities holding the number one position today being side-stepped by new charities coming out of nowhere. Charity Water was a recent and amazing example of this. Originality and the power of the Internet, just like in the business world, are driving the ratings of brand new charities through the roof. A charity may be unknown today with a non-existent rating, but tomorrow it can be in the New York Times as being the most amazing charity ever, and wham their rating goes from zero right to the top overnight.

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Sometimes, we may feel that our individual and everyday activities don’t make much of a difference.

But what if they did? What if people around the world set up their businesses so that every single transaction made a positive difference? What a world that would be; and that is actually the world of Buy One Give One. And it’s now becoming a global movement.

This transaction-based giving movement is now inspiring and transforming our world. It is a new and immediately effective form of philanthropy, serving the worlds poor with practical gifts from every sale.

Several