Masami Sato, Founder of Buy1GIVE1™ recently expressed her gratitude for being part of a movement that encourages businesses to get creative with how they do business. The power of gratitude, acting as a key driver for this paradigm shift should not be underestimated. Capitalism has provided us with freedom to trade, employ and use money for goods and services in response to a demand. There is definitely gratitude to be found in this.

Bill Gates has become central to this paradigm shift, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:

How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 is about Sharing the Joy of Giving, and giving, results from having gratitude for what we have. For USD $1 a day, as a business you can join the Buy1GIVE1 movement that not only inspires gratitude and creativity, but also leverages the power of giving, to make a significant difference in the world today. And I am so grateful for that opportunity!