Socks For Happy People

Posted by: Paul Dunn in Untagged  on

OK, I know that sounds like a weird title. but read on!

I don’t know about you, but I LOVE ideas and products that make me laugh. And when those ideas also have a great ‘give back’, it’s even better.

Just today I took a look at the material a new B1G1 Business Member sent us. And it scores on the laughing index and it scores hugely on the give back index as well. And to top it all off, the business, run by Tom Minter in the UK has a seriously great name.

It’s called Socks for Happy People.

And Tom delivers on the promise of his brand big time. Right now, there are 3 types of ‘happy’ socks; the stripes, the affirmation pairs and the ‘what lies beneath’ pairs.

The affirmation pairs are great. They’re available in 7 different and bold colours and they carry the simple message – ‘today I will make someone’s day’

 And the stripes? Well, they’re anything but normal stripes. The sizes of each individual stripe on these socks are statistically proportional in size to each other, so the whole sock illustrates a lovely bit of statistical research done by Defra (Department of Environment, Farming and Agriculture). You’ve just got to check it out.

And the ‘What Lies Beneath’ range has a strategically placed giraffe positioned so that when you wear the socks, you can just see the giraffe’s head peaking out of the top of your shoe. Very, very cool. And well-worth checking out at www.socksforhappypeople.com

Oh I got so excited about the socks, I forgot to tell you about Tom’s ‘give back’. This is almost as good as the socks if not more so. It turns out Tom’s grandmother founded a charity years ago working with Mongolian street kids.

Those kids have to sometimes endure temperatures of -50C. And without warm socks, they got frostbite and lose their toes. So now Tom’s happy socks are saving toes – literally. And on top of that, Tom’s looking at getting the socks made in Mongolia to give employment to the street kids too.

The whole idea just resonates doesn’t it? Again, www.socksforhappypeople.com is where you find it.

 


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written by Rich Taylor, May 22, 2008
Many thanks Paul! We're equally excited by your great work too : )

Here's to a world where giving is simply the norm


Rich
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